Are you a shawarma entrepreneur struggling to build a strong brand identity? Do you find it difficult to be seen by your ideal customer’s? Do you feel like your voice is not heard enough?
If you answer yes to most of the questions, then you need to find out which branding mistakes you are making and avoid them.
Avoiding common branding mistakes can make all the difference.
Mistake 1: You don’t have a Unique Selling Proposition (USP)
If people constantly over look you and go to your competitors despite the effort you put in, then you lack a usp. If you lack a usp, no matter how tasty your shawarma is, if there is nothing differentiating you from other shawarma restaurant, You will struggle.
If you want to increase sales and attract more customers, you shawarma business will needs distinct identity.
What is that thing that van male you look and feel different from others?
Define your USP by highlighting quality ingredients, authentic recipes or exceptional customer service. Do things that Differentiate your shawarma business from others
Mistake 2: Inconsistent Visual Branding
Another mistake that might be harming your business is, inconsistent visual branding. Using different colours, different packaging items or constantly changing everything that makes you unique will get your customers confused.
So you you want to ensure you maintain the same logos, color schemes, typography and packaging across on social media platforms and physical store. Sticking to professional visuals create recognition and trust. Invest in a recognizable brand image. We have a class on brand acceleration class, you can sign up or download our free brand checklist.
Mistake 3: Poor Social Media Presence
Not having a strong social media presence is a big mistake no one should be making. Take your social media presence seriously by engaging with customers through Instagram, Facebook and Twitter. Take your customers through a process, let them know who is preparing their meal, let them know that you also have challenges. Share behind-the-scenes content, promotions and events. Regular posting increases visibility. Be strategic about posting your content on social media. Not all trends are for you
Mistake 4: Ignoring Customer Feedback
Ignoring your customer is like telling them you don’t care and they can go somewhere else to buy shawarma. One way to stand out and build a memorable shawarma brand is to collect and act on customer reviews, and complaints.
If you need to change menus, services or ambiance, please do. When you Listen it fosters loyalty and trust. Be sure to listen
Mistake 5: Inadequate Brand Storytelling
A bit of our story, Our founder Bunmi Ajayi, she discovered women wanted more, wanted to be able to have their own money, they wanted businesses they could start from home.
And then she discovered shawarma business owners didn’t know how to brand their business, they were not intentional about their menus.
She decided to start hosting classes on WhatsApp and teach the business and branding aspect of shawarma business.
We all have a story. A story others can relate and connect to emotionally.
What is that story you can share and your customers can relate to?
Not sharing your story is a branding mistake. It can create a gap between you and your customers.
So to avoid this mistake start by Crafting an authentic story highlighting your passion, heritage or community involvement. You can also Share employee stories, business inspirations or charitable initiatives. Storytelling connects people. So stop hiding your story and start telling your story. Be the one to control your narrative.
Strategic brand positioning can boost your shawarma business visibility. Avoid these mistakes to build trust, attract loyal customers and long term success.
Review your branding strategy today and avoid these common mistakes. Consult our branding expert to book a branding session to help you elevate your brand for profit and impact